An interesting lead to follow, research-wise!
Social Media Today has posted a Big Brother-Social Media link which, though not remotely academic or even particularly well expressed, pinpoints my growing dissatisfaction with the obscured underbelly of social media - cynical, targeted marketing techniques masquerading as creative self-expression and community building. The more I see of how little we can actually, meaningfully accomplish through social media, the less I'm inclined to naively write up a paper about its supposed educational goldmine.
Article for my reference...
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